Product Marketing specialist with 10+ years of experience in Silicon Valley

My Mission

My mission is to help growing teams understand data, decide on a strategy and communicate powerful stories.

 

Specialties

Messaging and positioning

Defining your unique value proposition

Assessing the market and competition

Content strategy

Data analysis

Copywriting and editing

Email marketing

Sales collateral and training

Funnel and life-cycle marketing

Account-based marketing

I blog about startups and marketing

Blog
What every manager is praying their employees will do

One reason startups are difficult places to work, besides the crushing workloads and lack of resources, is that people are doing things for the very first time.

Danger Words that Savvy Marketers Never Use

Here is a list of words I urge you to take out of your writing today! Make like Marie Kondo. Thank them for their service and let them go.

Required Reading for Product Marketing Managers

I’ve worked in startups and tech companies for ten years, where I worked my way up to Product Marketing. So, when I talk to people who are interested in learning more about marketing at startups, I put together this list for people who want to learn more about the role.

 

Find even more on Medium

Portfolio

You can view select samples of my product marketing work here, including:

  • Product sheets

  • Messaging guide

  • Sales briefings

  • Sales deck