Select Work Samples

Drove the creation of new enterprise landing pages to describe our product and services to support the enterprise buyers’ journey. Wrote positioning and value proposition. For product page specifically, delivered “big idea” of a cycle of transformation for the first enterprise product landing page on the company website.

 

Driver behind the creation of enterprise landing pages. Defined the features, benefits, reasons to believe. Worked cross-functionally with stakeholders and creative to deliver first school pages for enterprise business.

 

Recognizing a need for top-of-funnel awareness, based on data, developed a new marketing channel to tell Udacity’s story--podcasting. Part of a multi-channel content flywheel to support the enterprise marketing funnel.

 

Distributed to international sales team to address company value proposition for IoT customers.

 

In 2016 the EU changed it’s privacy rules. I researched the changes and wrote this document to help the sales team address customer questions.

 

C-suite blog post

Tata Communications

Wrote a blog post on behalf of the VP of sales as part of a change to account-based marketing.

 

Customer-facing collateral created as part of a new product launch to define the benefits and features of the company’s text messaging network.


Product sheet

Tata Communications

 

Customer facing collateral created as part of a new product launch to define the unique benefits and features of, RoamPulse, a business intelligence service.

Product sheet

Tata Communications

 

Worked with sales, product and marketing teams to create a new sales deck. The sales team needed to transition from a transactional approach to a consultant sales approach and this deck, designed to customize based on the audience, enabled the team to have better conversations with customers.

Sales deck

Tata Communications

 

Collaborated cross-functionally with leaders across sales, product, engineering, business development and sales to define messaging and produce this guide in time to train the sales teams for the international trade show. Also wrote the copy and managed design and production.

Messaging guide

Tata Communications